All of the TV ads with cosmetic products make us angry because of the perfect models on them. We desperately want to look like that model, but cannot success. However, the Dove campaign is a bit different as for models they use real women and girls. The ads feature real people taking their insecurities about their appearance, bringing them to realize they are beautiful just the way they are. People end up buying Dove products as they would rather listen to a company saying them that they are already beautiful, rather than those which scream that you are ugly and you need our product.
For companies that advertise real beauty we are expecting that they use natural ingredients, but most of the Dove products contain toxic components.
The beginning of Dove
This company was founded in 1957 when the Lever Brothers produced an original ‘beauty bar’, advertising their product as something ‘much better for your skin’, in contrary to the other soaps, these were mild, containing ‘one-quarter cleansing cream’. The logo is the same as we see it today, the bird silhouette. They chose models typical for beauty ads at that time and they were all slender, girly, and with red lips. During the end of the 60s, this company started making ads with ‘real women’, testifying before a supposedly hidden camera about the soap bar moisturizing effects.
During the late 80s, these testimonials started focusing on one woman ‘Jean Shy’ who reflected on a compliment someone gave her about her skin after she used Dove. This was the first shift of Dove to promote inner beauty. During the 1991they advertised the low alkalinity of the soap with the use of Litmus tests. It was the mildest bar of soaps. Due to this, the campaign went worldwide and the company started selling other products like body lotions, cleaners, shampoos, and deodorants. In couple of years they started merchandising hands and face care. Their official web site was launched in 2004 and during the following year in Canada, the Dove Self-Esteem Fund was initiated in order to fight eating disorders. They started releasing videos like ‘Evolution’ that are displaying the unrealistic portrayal of beauty from the media as well as ‘Onslaught’ that is featuring the torrent of pressure from the press that consumes the self-esteem and innocent body images of girls. At this time Dove truly entered our hearts.
We can all agree that Dove is number one cleansing brand in the world. Their sales reaches $2.5 billion yearly. Women and girls from more than 80 countries use the products in order to feel more confident about their appearance.
Dove products that are full with harmful ingredients
- Dove Daily moisture Shampoo – according to the company this shampoo helps in protecting the hair from daily wear and tear, making it soft and smoother 5x compared to the non-conditioning shampoos. It leaves the hair manageable and silky, progressively nourishes it, and keeps the hair healthy on the long run. The shampoo is suitable for daily use and is formulated with Pro-Moisture Complex.
This is what the shampoo contains: Water (Aqua), Sodium Laureth Sulfate, Glycol Distearate, Cocamidopropyl Betaine, Sodium Chloride, Fragrance (Parfum), Glycerin, Dimethicone, Dimethiconol, Acrylates/Beheneth-25 Methacrylate Copolymer, Styrene/Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Tetrasodium Edta, Amodimethicone, Dmdm Hydantoin, Peg-45M, Tea-Dodecylbenzenesulfonate, Cocamide Mea, Lysine Hcl, Arginine, Peg-9M, Cetrimonium Chloride, Ppg-9, Propylene Glycol, Methylchloroisothiazolinone, Methylisothiazolinone, Mica (Ci 77019), Titanium Dioxide (Ci 77891), Yellow 5 (Ci 19140), Red 33 (Ci 17200).
- Deep moisture body wash – they claim that all the dermatologists recommend it and it makes the skin smooth and soft after just one shower. Their NutriumMoistureTM tech provides natural nutrients to the skin. It is suitable for daily use due to its gentle and mild formula which is kind to the skin. The product helps in maintaining the skin moisture barrier during cleanse and nourishes deep into the surface layer.
This is what it contains: Water (Aqua), Cocamidopropyl Betaine, Sodium Hydroxypropyl Starch Phosphate, Lauric Acid, Sodium Lauroyl Glycinate, Sodium Lauroyl Isethionate, Hydrogenated Soybean Oil, Glycine Soja (Soybean) Oil or Helianthus Annuus (Sunflower) Seed Oil, Sodium Chloride, Glycerin, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Dmdm Hydantoin, Stearic Acid, Citric Acid, Bht, Tetrasodium Edta, Methylisothiazolinone, Iodopropynyl Butylcarbamate.
- Dove white beauty bar – this soap is recommended by number 1 dermatologists and it has a classic moisturizing formula that de not dry the skin like ordinary soaps do. It is suitable for daily use of hands, body, and face, making the skin soft, smooth, and radiant. It contains ¼ of moisturizing cream and mild cleansers, helping retain skin’s moisture.
What does it contain: Sodium Lauroyl Isethionate, Stearic Acid, Sodium Tallowate or Sodium Palmitate, Lauric Acid, Sodium Isethionate, Water, Sodium Stearate, Cocamidopropyl Betaine, Sodium Cocoate or Sodium Palm Kernelate, Fragrance, Sodium Chloride, Tetrasodium Edta, Tetrasodium Etidronate, Titanium Dioxide (Ci 77891).
What lies behind these ingredients?
- Fragrance (Parfum) – it irritates the skin and can cause dermatitis from cosmetic use. It rises skin sensitivities according to many studies.
- Sodium Laureth Sulfate – more than 16,000 studies that tested the cumulative effect and long-term exposure of SLS linked this ingredient to: organ toxicity, skin and eyes irritation, cancer and possible mutations, developmental/reproductive toxicity, and neurotoxicity, ecotoxicity, endocrine disruption, and biochemical or cellular changes.
- Sodium Tallowate – experts say that this ingredient is derived from the fatty tissue of cattle. According to FDA this additive is safe. Well, they also say that GMO is OK, too.
- Methylisothiazolinone – according to many studies, this chemical is responsible for seizures and neurodegenerative disorders, but further research needs to be conducted regarding this matter.
- Tetrasodium Edta – it is made of formaldehyde, a known carcinogen. It dissolves the protective skin barrier, pathing the way of other toxins to sink into the skin tissue and the bloodstream. This chemical has been deemed ‘safe’ by the Cosmetic Ingredient Review Expert Panel, however, they suggested caution when mixing this preservative with other hazardous ingredients as it is not well-absorbed into the skin.